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Cumming (China) (FBC) Influenced Kaikai, from a small studio in Asia’s largest flower market to her smartphone, has a bouquet of roses, flowers and carnations – thousands of customers eagerly awaiting her views on the best deals.
E-commerce is a big business in China and influencers and live broadcasters have been able to showcase their wealth to luxury brands and cosmetics companies.
The country’s fruit and vegetable industry, estimated at 160 billion yuan ($ 25.1 billion), is on track. And once people visit markets and florists, they are buying flowers on their smartphones.
Online retail now represents more than half of the industry’s revenue.
“Five bouquets of flowers, for just 39.8 yuan ($ 6.25),” says the 23-year-old – she sells her eight-hour-a-day lightning fast.
“When you sell something for a long time, the words come naturally,” she said.
However, revenues cannot be reliable.
“Flower sales vary during busy and weak seasons, so the daily income of live broadcasters is very variable. All I can say is that the more you do, the more lucky you are,” she said as her colleagues put the bouquets of flowers around. Carton boxes ready to send.
Due to rising living standards in China, demand for flowers has increased, thanks to the mild climate of the southern province of Yunnan, which is the center of growth.
The county’s capital, Cunningham, boasts the largest flower market in Asia – the second largest in the world after the Netherlands after Alsmer.
“Flowers are important”
Pink auction starts at 3pm every day in a large room where more than 600 buyers share the day’s presentation behind their screens.
“Yunnan represents 80% of flower production in China and 70-80% of the flowers on sale go through our bidding department,” said Zhang Tao, head of marketing logistics – a key player in the event of a major breakdown.
“That’s an average of more than four million flowers sold every day. We used to sell 9.3 million flowers a day to the Chinese on Valentine’s Day.”
They will be shipped to China within 48 hours.
At the mall, another influential Bi Xixi showed off her tent flowers and bouquets to sell to her online subscribers.
Dressed in traditional Chinese clothing, 32-year-old Hanfu, the 32-year-old, who walks from one stop to the other, picks up her phone at the end of a cane.
She picks up the flowers and displays them on the screen as the followers rush to give their orders.
B Xixi started broadcasting early last year when China was paralyzed by the Covenant epidemic. That’s when she realized that people are eager to see flowers that they can no longer buy abroad.
Now, on a good day, she says, she has sold a flower that costs 150,000 yuan ($ 23,500) in three hours.
She takes about 10% of the commission and gives hope for the future of the business.
“People appreciate rituals more. Flowers give them a sense of joy and young people like to buy flowers,” she says.
According to Kian Chongjun, head of Dunan Flower Corporation, one of the largest markets in the market, the market is still far from full.
“Buying flowers every week has become a common practice among many families,” says Kian. “I think one day things like air and water will be very important.”
© 2021 AFP