Expo Dubai 2020 to showcase its investment

The Herald

The Golden Sibanda

Zimbabwe is making good progress in the run-up to the exhibition and is now using the international focus presented at Expo 2020 Dubai to showcase the country’s diverse and attractive investment and trade opportunities.

The South African country, which opens on October 1, 2021, will join 190 other participating countries in the World Trade Fair under the theme “Connecting Minds, Creating the Future” until March 31, 2022.

Organizers expected 25 million visitors during the six-month international exhibition before the epidemic forced the first days of 2020 to be delayed.

However, despite travel restrictions and recent locks in some parts of Europe, Dubai Expo 2020 Director General Ram al-Hashimi said they were targeting pre-epidemic targets.

Less than a month after the exhibition, the Vice President and Prime Minister of the United Arab Emirates and Governor of Dubai Sheikh Mohammed bin Rashid Al Maktoum said they are ready to welcome the world and announce a new era of international cooperation.

Expo 2020 Dubai Commissioner General Ambassador Mubi Mubi on his part said the Dubai Expo will focus on Zimbabwe and highlight various investment opportunities in various sectors of the country.

The Second Republic, under President Manangagwa, has announced that Zimbabwe is open to trade as a leader in the development matrix of trade, investment and the private sector.

A few weeks before the start of the international event, a tent containing Zimbabwe’s heritage arrived at the Emirate.

Ambassador Mubi said the role of Zimbabwe’s participation and support in building awareness, facilitating a coordinated approach to Expo 2020, highlighting the purpose and objectives of the country’s participation, highlighting Zimbabwe’s history and the role of the media. Narrative of positive developments in the country.

Zimbabwe’s products from various sectors, including products made by small and medium enterprises (SMEs) and established companies, will be on display for Expo Dubai for six months.

Ambassador Mubi said the exhibition will highlight investment opportunities, arts and culture, human capital and innovation from Zimbabwe. Zimbabwe will occasionally hold a cluster exhibition and the theme of the country is “Zimbabwe is a land of great opportunities”.

“We are creating exciting content, including fashion, from cotton to clothing and agriculture,” she said, adding that she was trying to bring content that would appeal to the world and businesses.

He said Dubai was located in the Middle East and could supply Zimbabwean vegetables, which buyers had already shown interest in.

He also said that one of the biggest exposures in the world is the country’s tourism sector, which provides market opportunities, mining, mineral availability, value added and utilization, infrastructure development and trade for trade partnerships and other forums.

“National Day is March 24, 2021. On this day, we will show investment opportunities in the country and there will be a large delegation, ”he said.

When similar paintings and sculptures are displayed, many cultural activities are performed, including performances by several local musicians.

Many high-quality Zimbabwean products are also displayed by small and medium enterprises and established businesses to showcase Zimbabwe’s products.

The Covenant-19 restrictions have barred large numbers of people from visiting the dormitories, urging participating companies to use the agency’s digital space to market their products.

Despite the restrictions on VV-19, he said, “it is imperative to develop online platforms for SMEs so that we can continue to trade internationally.”

The purpose of Zimbabwe’s participation was to promote the country’s Vision 2030, promote trade and investment opportunities, attract visitors, articulate policies, promote Zimbabwe’s culture and heritage, and promote high-profile brands in goods and services. In addition, the aim was to open up to Mant’s business using concrete examples, to search for markets and opportunities for technology transfer, tourism, human resource development, to show Zimbabwe’s rich and diverse human capital, and to change the negative image of the country. Expo 2020 is set to become the world’s largest cultural event, with 60 and more live events and hundreds of entertainment, cultural and food experiences for 173 consecutive days.

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