Gesher Golf Outing Raises Funds, Activity Center/Clubhouse Awareness – Detroit Jewish News

Adam Zussman (second from right) tees off at the 2022 Lois Zussman Golf Classic with Bill McEugh, Eric Rilo and Lowell Scott.

As a result of the 2021 merger of the nonprofit Kadima and JVS Human Services, Gesher provided separate services to 12,000 multi-religious and ethnic clients with mental health challenges in Oakland, Macomb and Wayne counties.

The Lois Zusman Golf Classic is a deeply personal philanthropic endeavor for the Zusman family.

The annual ride at Franklin Hills Country Club raises money for the Lois and Milton Y. Zusman Activity Center/Clubhouse, formerly operated by Kadima Mental Health Services and now under the recently established Southfield-based Gesher Human Services. .

Married for 52 years, Lois and Milton Zusman fell in love with Kadima for many reasons, says their son Rick Zusman.

One reason was family.

Lois and Milt Zusman in 2015
Lois and Milt Zusman in 2015

Warren Zusman, 70, son of Lois and Milton, is Gesher’s customer. He previously worked at Kadima and lives in a supportive home for individuals with mental illness.
Lois Zussman He died in 2015 at the age of 88.

Milton Zusman celebrated his 100th birthday on October 7, 2021. He died on August 8, 2022, one month after this year’s golf outing. A benefactor donated $99,000 to the Lois Zusman Golf Classic last year in honor of Milton Zussman’s 100th birthday.

Former Kadima board president Rick Zussman said this year’s golf tournament raised more than $200,000 and had about 120 golfers in attendance as usual. Generous sponsors are the main reason for our consistent six-figure fundraising figures.

Milton Zusman was the sponsor of this year’s golf tournament. Although he was unable to attend, he wrote a letter of thanks that appears in the outdoor program.

Gesher President and CEO Paul Blatt is thrilled that Golf Outing is part of Gesher.
“While the money raised is certainly important, we really appreciate the work the Zusman family does on the golf course, and it’s equally important that the proceeds raise awareness of the work at the activity center/clubhouse,” he said.

“People need to know the amazing resources we have.”

The Zussman family started the golf outing 20 years ago and have teamed up with friends and business associates to continue and grow the event.

Rick Zusman is the chairman of this year’s golf tournament organizing committee, and Rick’s son, Adam Zusman, is a committee member. Rick Zusman is a member of the New Gesher Board.

Lois and Milton Zusman were longtime supporters of the Cadima Day program, which opened an activity center/clubhouse, social and cultural activities for people with mental health diagnoses, vocational and educational support, and horticultural and culinary activities.

“The program at the Activity Center/Clubhouse is central to Gesher’s support for people with mental health issues,” Blatt said.

“Acceptance, friendliness, support, creativity and positivity – qualities that are often missing from the lives of people in our society.”

As a result of the 2021 merger of the nonprofit Kadima and JVS Human Services, Gesher provided separate services to 12,000 multi-religious and ethnic clients with mental health challenges in Oakland, Macomb and Wayne counties.

Gesher means “bridge” in Hebrew. The new name was chosen to reflect the continuity of the services provided by JVS and Kadima.

JVS was established in 1941. Kadima was raised in 1984.

“The merger is a great idea. Gesher offers one-stop shopping for the people the combined company serves,” said Rick Zusman.

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