Avocado quality monitoring project in retail stores across Australia last year saw improvements in meeting consumer expectations.
Practical Horticulture Research (HHR) began sampling fruit in May 2020 and has since sampled more than 6,000 avocados. According to project manager Adam GoldWater, last year, an estimated 87 per cent of Australian avocado samples met consumer expectations, with less than 10 per cent damaged meat. This could be in the form of wounds or decay.
The fruit has been harvested at retail levels for more than three years from supermarkets, independent and specialized retailers in Sydney, Melbourne, Brisbane, Perth and Adelaide. Once ripe, the fruit is cut into four pieces and the skin is peeled off.
“The avocado industry has invested heavily in quality improvements over the years and they are monitoring the quality of this investment,” he said. “First of all, we have seen this improvement since May 2020 compared to the previous 2008-2015. But we want to see if this improvement can continue with the expected increase in fruit production. To hit the market. At the same time, we are trying to provide real-time feedback to suppliers and retailers, so within a week of our review (fruit samples), we will be reporting to suppliers and retailers to solve problems. ”
According to Mr. Goldworth, one of the points so far has been that there has been no significant reduction. Although the project did not address the cause of the injury, he said it was the main reason for the avocado’s injury to test its customers’ harvest and decay.
“One of the things we look at is the strength of the fruit in retail and this has an effect on the wound,” Mr. Goldworth said. We have seen that when there is more consistency in fruit ripening, the tendency between fruits is less prone to injury. This is reasonable because if a consumer is offered a series of ripe fruit, they will have to choose between all of them to get what they want. The key to reducing bullying is to make it easier for you to choose the fruit you want and reduce consumer abuse.
Consumers who receive braces of up to 10 percent internal damage say the quality of the industry will be a major factor in determining the level of avocado buyers and the potential for future purchases. Seasonal hits hitting shelves. According to the study, consumers avoided avocados as a natural product and tolerated less damage, but Mr. Goldwort pointed out that the industry is really targeting 100% quality fruit every time.
“I think it will be very important for the industry to continue to improve because that research shows that consumers have stopped making repeated purchases if they have poor experience,” he said. Good quality will really be needed to drive sales. When you have a lot of fruit to sell, quality control can be more difficult because there is a risk of getting stuck in the supply chain. Therefore, the focus will be on quality. “
The project leader added that the three-year duration of the project is important because there may be differences between seasons such as growth / weather, and he hopes that improvements will continue not only in quality but also in quality. Category grows.
“We have a good relationship with retailers, and we can see examples of quality differences between stores and states and what that entails,” Mr. Goldworth said. Similar to suppliers, we have been able to help them understand quality issues, especially fruit sets and how they relate to fruit age and retail. Some providers have QR codes on accounts, so you can revisit and identify collections and problems. We are looking at imported fruits from New Zealand and Chile, and the point we want to make is that although the Australian fruit is of better quality, not miles ahead. So for the Australian avocado industry to stay ahead of its competitors, quality control is paramount.
Avocado Australia CEO John Thais says this year is a clear indication of the importance of quality.
“By July 2021 to June 2022, we estimate the production of more than 120 million kilograms, an increase of 54 percent compared to last year,” Mr Tias said. As more and more new plants continue to appear online, many Australian avocados are available in both domestic and emerging Asian markets. A.D. There is no market for low-quality fruit in 2021, and that is a trend we expect to continue. To continue driving demand, we must meet consumer expectations with each purchase.
The project is funded by Hort Innovation and is funded by the avocado fund research and development tax and funded by the Australian Government. For more information on fund and strategic tax investment visits – www.horticulture.com.au.
For more information on the project
Practical Horticultural Research
Phone – +612 8627 1040