Small Farmer Response to Urban Roof Farm and Online Market Enterprise in Montreal, Canada

There is growing interest in the role of new urban agricultural models to increase local food production capacity in northern cities. Urban roofs Greenhouses and hydroponics are examples of cities that are gaining attention throughout the year as a growing trend for local food production as a technology approach. A team of Canadian researchers has experienced “unexpected, small-scale research in new urban agriculture and food systems, such as increasing competition with existing urban and rural farmers.” We examine how small farmers understand and respond to the recently established Roof Greenhouse and Online Marketing Development Agency in Montreal, Canada.

In interviews with key informants and smallholder farmers, rural urban and rural producers have been affected by three major roads that represent tensions, adaptations and integration from this new urban agriculture and food distribution organization.

“First of all, many farmers are concerned about the competition and confusion about value added to community-based agriculture (CSA) and organic farming concepts. Second, some farmers have developed innovative marketing strategies and collaborated with local bridge companies to market their produce. Urban consumers. Third, some farmers have decided to sell their produce in bulk, allowing them to produce new products and refrain from selling their products directly to urban consumers.

The study shows that the emergence of a new type of food network in Montreal has created both positive and negative disruptions for existing small producers. Therefore, in order to promote new urban food production and distribution models, advocates need to pay more attention to the impact on other actors in the local food system.

Ask for more research here.

Leave a Comment