UK: Farmers part of the most reliable supply chain


UK: Farmers part of the most reliable supply chain

December 05, 2021

The question of transparency continues.

Consumers’ perceptions of agriculture continue to be positive.

The UK Tax Board, which represents farmers, growers and others in the supply chain, has been monitoring consumer confidence since 2019.

Two-thirds (63%) of the ABCB / Blue marble survey showed a positive or some positive effect on British agriculture. The same study yielded positive results, especially last year. This year’s result is the same as 2019.

In the supply chain, farmers are still the most loyal group. Consumers have more confidence in farmers (70%) than retailers (53%) which is the second most positive group in the supply chain. According to the study, consumers value farmers’ knowledge, care for the environment and animal welfare.

A.D. Although Brexit is the biggest threat in 2019, the focus shifts to Covid-19 in 2020. A.D. By 2021, consumers will be more concerned about the environment, especially plastic pollution and climate change, as well as animal welfare.

Research shows that consumers want more clarity when deciding which foods to buy. 87% find it helpful to identify how and where animals breed, and 79% want to know how much time the animals spend outside. Another 81% require sustainability tags on products.

“Consumers are concerned about general welfare issues not related to out-of-home access when considering packaging, so it is important to consider the consequences of any plans for animal health and safety.”

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